Small Business SEO Services

Getting found on Google is tougher than it's ever been. Whether you're running a building company in Manchester, a solicitor's practice in Edinburgh, or any business anywhere in the UK, we understand what it takes to show up where it matters.

Ready to start generating quality leads from Google? Get in touch.

Who We Help With SEO

Local Service Businesses

Tradespeople and contractors can significantly grow their businesses through SEO. Builders, painters, electricians, cleaning companies - whatever your trade, you need to be visible on Google.

Our approach focuses on getting you ranking higher in Google Maps and the main search results. We track everything - keyword positions, site traffic, and actual leads you're getting from search. This makes it straightforward to see your return on investment and decide where to allocate your budget.

B2B Companies

B2B selling takes multiple touchpoints, and organic search should be a priority. Some B2B companies sell products or services that people are actively searching for - making the strategy relatively straightforward. Think corporate event planners or software companies with solutions people already know they need.

But what if you solve a problem that businesses don't yet recognize? While you can run awareness ads on Google, YouTube, LinkedIn and other platforms, SEO can play a significant role in this strategy too.

Through proper audience research and content planning, it's possible to build an SEO-driven content strategy that pulls in readers from your ideal customer profile. Add some smart calls-to-action, build brand awareness, and use that audience for remarketing campaigns - suddenly you're booking calls and closing sales.

Education

Music schools, dance studios, art programmes, tutoring centres - educational businesses can significantly boost enquiries and enrolment through SEO. Like local service businesses, you might be missing out on 50-100 leads every month simply by not appearing in Google search.

Other Business Types

We're passionate about helping all types of businesses across the UK. From medical clinics to luxury travel companies, effective SEO strategies can drive real growth regardless of industry.

The SEO Strategy

Your Site's Technical Foundation

Your website needs to be fast, easy to use, and free from major technical issues. This is already handled if you have a site from Birchwood Web Design - our sites consistently outperform most WordPress, Webflow, Squarespace, and Wix sites. Our approach gives us a clear advantage over slower competitors.

We crawl every site looking for 404 errors, canonical problems, redirect issues, poor heading structure, and more. We'll optimize your schema data, meta titles, meta descriptions - all the technical elements that matter.

Content Strategy

Have you got content on your site that can actually compete on Google? Intensive keyword research reveals exactly which pages you need and how to write them properly.

For local service businesses, we blanket your area with pages that rank for searches like:

• Plumber in Camden
• Solicitor Manchester
• Electrician Edinburgh

This network of location-specific pages will drive leads straight to your business.

If you're not a local service business, we can write and optimize nationally-competitive service pages, or build out a smart blog strategy that generates leads and feeds your remarketing.

Above all, our content strategies are built on actual data, written professionally, and optimized to rank on Google.

Local SEO

Many businesses receive a significant portion of their leads from Google Maps, thanks to strong rankings for "near me" searches. We'll audit your Google Business Profile, optimize it with comprehensive information, and ensure your business details are consistent across directories throughout the web.

We also track your Google Maps rankings specifically, so we can report on progress and adjust our strategy accordingly.

Backlinking

You need other websites linking back to yours. That's been true for ages, but Google's getting pickier about what counts as a "quality link." Strategic use of business directories, outreach to publishers, and building genuine relationships can land meaningful backlinks that actually help you rank better.

The SEO Timeline

If you already have an established online presence, there might be some quick wins available. For instance, if your site has broken links, backlinks pointing to non-existent pages, and thin service pages with minimal content, fixing these issues can start increasing your leads in as little as three months.

However, if you're a startup in a competitive industry, it could take six months or longer. SEO is an investment, not a quick fix (if you need immediate results, consider Google PPC Ads instead). You'll need patience while building quality backlinks and creating solid content before seeing significant traffic and lead growth.

Get In Touch About Our SEO Services

We'd be happy to have a chat and put together a proposal tailored to your business. If you've got any questions about our web development, SEO, or Google PPC Ads services, just get in touch.